One of the biggest parts of SEO is keeping track of these algorithm changes, then responding to them for best results. Troubleshoot traffic drops and algorithm changesįinally, as most people know, Google and other search engines change their algorithms frequently. Once you know what your competition is doing right, it’s easier to adjust your strategy to meet the challenge. This is true both for the keywords used, their overall performance, and the use of paid search. If you’re doing SEO right, your toolbox can do research on your competition. Or even for the keywords, you’re trying to beat them at. Monitor your competitorsĪnother use for the best rank tracker tool is to see how well your competition is doing with their keywords. Similarly, you might find that a keyword you didn’t think about yet is trending and worth pursuing.

Perhaps switching from single to plural, swapping word order, or another minor adjustment instantly improves your competitiveness. For instance, you might find that the most popular keywords for your industry are highly competitive, but that a small keyword change can make you more competitive. Using the best rank tracker tool, you can sometimes identify new keyword opportunities. However, there are other reasons to track keywords besides getting the most clicks. Don’t believe me? People click on one of the first five organic search engine listings 67.6% of the time. Over time, you want to get your website on the first page of Google for the most important keywords. Great SEO means that your website will rank higher on the search engine results page. In short, any successful SEO strategy requires that you understand the performance of your SEO efforts. Why Do You Need to Track Keyword Performance? Let’s take a look at some of my favorites. And one of the more efficient ways of measuring progress is using the best rank tracker tool based on your needs. Poorly performing keywords should be changed or improved as appropriate. Even in relatively non-competitive industries, businesses need to ensure that when they pick the right keywords that their website will land on the first page of search engine results. Of course, one of the biggest factors in SEO performance is the use of keywords. Getting your website found, of course, is the realm of search engine optimization. However, part of having a website is ensuring that people can find it because this is necessary for people to consume your content. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from the competition. No matter what industry your business is in, it’s critical that you have some form of a website.

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